Neo-Fauvism was a poetic style of French painting that arose in the mid-1920s around the magazine Cahiers d'Art, launched in 1926. Its writers challenged the Surrealist doctrine of automatism - drawing dictated by the unconscious - by reading the same spontaneous graphic gesture instead as a continuation of traditional artistry, and they cast a group of painters, which they dubbed the Neo-Fauves, as its exponents. The artists themselves were later mostly forgotten, but the campaign had real consequences: it disillusioned the Surrealist group with graphic automatism as a revolutionary route past conventional aesthetics, ideology, and commercialism. Neo-Fauvism has been described as the last trend in painting that could be marketed as a coherent style, closing an era in which movements could be sold as total packages.