also: Jugendstil · Stile Liberty · Modernismo · Secession style
movementstylec. 1890-1910BelgiumFrance
Art Nouveau was the first self-consciously modern international style, sweeping Europe between roughly 1890 and 1910 under local names - Jugendstil in Germany, Stile Liberty in Italy, Modernismo in Spain, the Secession style in Austria. Its ambition was total: a building, its door handles, its posters, its typography, and its teapots could all speak one visual language. That language drew on the sinuous 'whiplash' line, botanical and insect forms, and the flattened compositions of Japanese ukiyo-e prints, reacting against both academic historicism and industrial mass production - even though its posters and glasswork were themselves products of industry. In graphic design it produced some of the most reproduced images ever made, above all Alphonse Mucha's posters.
Alphonse Mucha, Gismonda (poster for Sarah Bernhardt), 1894 - the poster that made the Art Nouveau idiom famous.Public domain · sourceAlphonse Mucha, F. Champenois Imprimeur-Éditeur, 1897 - whiplash line, botanical ornament, decorative typography.Public domain · source
Defining characteristics
Sinuous 'whiplash' curves and asymmetrical organic lines
Botanical and entomological motifs: stems, flowers, dragonflies, peacocks
Flattened, decorative space influenced by Japanese prints
Total design (Gesamtkunstwerk) across architecture, objects, and graphics
New materials used ornamentally: ironwork, glass, ceramic, lithography
Stylized female figures integrated into ornamental schemes
Key figures
Alphonse Mucha(1860-1939) — The poster style most people picture as Art Nouveau
Victor Horta(1861-1947) — Brussels architect whose buildings defined the curvilinear idiom
Hector Guimard(1867-1942) — Paris Métro entrances - Art Nouveau made public infrastructure
Gustav Klimt(1862-1918) — Vienna Secession; gold, ornament, and figuration at their peak
Louis Comfort Tiffany(1848-1933) — American glass and lamps translating the style into interiors